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Senior Product Marketing Specialist (m/w/d)
SHD Solutions GmbH
Andernach
Vollzeit
Nachhaltiger Arbeitgeber
Urlaubsgeld
Weihnachtsgeld
Teilweise Remote
07.05.2026
Ref-Nr: 16209221
Jetzt bewerben
Senior Product Marketing Specialist (m/w/d)
SHD Solutions GmbH
Ref-Nr: 16209221
Jetzt bewerben
Jetzt bewerben
Jetzt bewerben
MARKETING · SHD - ANDERNACH (HQ) · VOLLSTÄNDIG IM HOMEOFFICE
Senior Product Marketing Specialist (m/w/d)
SHD Solutions GmbH is looking for you to join our team as soon as possible!
Location: Andernach or remote
Your challenge with us
Do you want to help shape the success of innovative software products and turn complex ideas into clear, compelling messages? Then you’ve come to the right place!
As a Senior Product Marketing Specialist, you will define how SHD products are positioned in the market. You will develop strong value propositions, and clear messaging that translate product capabilities into customer value.
Product Marketing at SHD focuses on market insights, positioning, narrative development and go-to-market strategy. The role works closely with Product Management, Sales, Design and our international marketing team to turn customer and market insights into impactful messaging and GTM initiatives.
Brand, design and content execution are handled by the central marketing organisation and external partners. Product Marketing provides the strategic foundation through positioning, narrative and messaging.
This team is waiting for you
Join our dynamic and international marketing team of 12 creative minds who are passionate about developing innovative strategies and successfully positioning our brand. You can expect an inspiring work environment where teamwork and fresh ideas are valued. Let’s implement exciting projects together and shape the future of marketing!
Your Responsibilities
Market Analysis & Customer Insights
* Analyse markets, competitors, and industry trends to identify opportunities
* Conduct customer research and develop buyer personas and journeys
* Translate insights into actionable recommendations for product and marketing strategy
Go-to-Market & Positioning
* Define value propositions for products and solutions across different target segments
* Develop and drive go-to-market strategies for new and existing products
* Collaborate cross-functionally with Product Management and Sales to ensure alignment
Product Narrative & Messaging
* Develop clear product narratives and messaging frameworks
* Translate complex product capabilities into compelling customer value
* Provide strategic messaging input for marketing campaigns and brand communication
Sales Enablement & Content
* Develop strategic sales enablement materials such as presentations, battle cards and case studies
* Support the sales team with with positioning, product messaging and differentiatio...