Introduction
Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
At Netflix, the mission of our ads business is to build a must-buy advertising solution where clients (marketers and agencies) can reach diverse audiences who are highly engaged with the breadth and quality of our content. The Ads Marketing team shapes our core advertising positioning and drives the go-to-market strategy to bring this positioning to life through compelling, differentiated messaging and activations. By activating these messages across both sales channels (presentations, materials) and broader non-sales channels, the team builds widespread awareness and excitement among our key advertising partners.
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Your tasks
The Team
The Opportunity
As the Ads Marketing Manager, Germany, you will play a crucial role in establishing Netflix Ads in the German market. You'll be responsible for strategizing and executing B2B marketing activities that drive brand recognition, align with sales objectives, and resonate with local advertisers. This role requires a proactive, versatile marketer with a firm grasp of the B2B landscape and experience in cross-functional collaboration.
You will also engage in broader business strategies and actively pursue learning and development opportunities, continually growing and evolving as a Netflix marketer and leader.
Core Responsibilities:
* Develop Go-to-Market Strategies: Design and craft dynamic go-to-market strategies and narratives that empower the Sales team and resonate with advertising clients. Collaborate closely with the Global Ads Marketing team to ensure alignment with global messaging.
* Event Strategy & Industry Engagement: Lead Netflix Ads’ presence at local industry events and custom client engagements, ensuring impactful representation and relevance at each touchpoint.
* Cross-functional Collaboration: Partner with teams across Communications, Product Marketing, Measurement, Sales, Brand Partnerships, Comms, Events and Marketing to maintain a unified ads narrative across all channels and touchpoints, support market launches and foster ongoing growth in Germany.
* Business Goal Alignment: Synthesize business objectives to define key audiences, optimal channels, and regions to activate, ensuring marketing initiatives align with overarching goals.
* Data & Insights Analysis: Utilize data insights and new ad solutions to uncover and s...